Privacy policy

Privacy Policy
Via Ferrata Piva – Guided Tours Last updated: February 2026

1. Introduction
Welcome to viaferratapiva.me. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or use our services.
Services are provided by an individual operating under the name Via Ferrata Piva – Guided Tours, based in Plužine, Montenegro (hereinafter referred to as “we”, “us” or “our”).

2. What Data We Collect
Data You Provide Directly
When you contact us through the contact form on our website, we collect:
First and last name
Email address
Preferred tour date
Number of participants
Message (optional)
Data Collected Automatically
When you visit our website, certain technical data is collected automatically through:
Google Analytics 4 (GA4) — we use GA4 to analyse website traffic. GA4 collects anonymous data about visitors such as:
Number of visits and pages viewed
Time spent on the website
Device type and browser
Country of origin
Traffic source (how you found our website)
Google Tag Manager (GTM) — we use GTM to manage analytics scripts on our website.
Cookies
Our website uses cookies. Cookies are small text files stored on your device. We use:
Necessary cookies — required for the proper functioning of the website (WordPress cookies)
Analytics cookies — Google Analytics cookies for tracking visits (requires your consent)
You can manage cookies through your browser settings or via the cookie consent banner on our website.

3. How We Use Your Data
We use your data exclusively for:
Responding to your enquiries and bookings
Confirming tour dates and sending tour information
Improving website content and functionality (through analytics)
Fulfilling legal obligations
We do not use your data for newsletter purposes, nor do we share it with third parties for marketing purposes.

4. Third Parties
We work with the following platforms that may have access to certain data:
Google Analytics / Google Tag Manager — website analytics (Google Privacy Policy)
TripAdvisor — reviews and booking platform (TripAdvisor Privacy Policy)
Viator — tour booking platform (Viator Privacy Policy)
Google Business Profile — Google business listing (Google Privacy Policy)
Each of these platforms has its own privacy policy for which the operator of this website is not responsible.

5. Data Retention
Data you send us via the contact form is retained for as long as necessary to process your booking, and for a maximum of 12 months from the date of contact, unless the law requires longer retention.

6. Your Rights (GDPR)
If you are a resident of the European Union or European Economic Area, you have the following rights:
Right of access — you may request a copy of your data
Right to rectification — you may request correction of inaccurate data
Right to erasure — you may request deletion of your data
Right to object — you may object to the processing of your data
Right to data portability — you may request transfer of your data in a readable format
To exercise any of these rights, please contact us at: viaferratapiva@gmail.com

7. Data Security
We take reasonable technical and organisational measures to protect your data. The website uses SSL encryption (HTTPS) for secure communication.

8. Children
Our services are not intended for children under the age of 12. We do not knowingly collect personal data from children without parental consent.

9. Changes to This Privacy Policy
We reserve the right to update this policy. In the event of significant changes, we will publish an updated version on this page with a new update date.

10. Contact
For all questions regarding data privacy:
Email: viaferratapiva@gmail.com WhatsApp / Viber: available on the website Location: Plužine, Montenegro